Helichrysum

Helichrysum, commonly known as everlasting or strawflower, is a genus of flowering plants in the daisy family Asteraceae. These resilient plants are celebrated for their vibrant, papery blooms that retain their color even after drying, making them popular in arrangements and dried flower crafts. Native to various regions, including Africa and the Mediterranean, helichrysum thrives in well-drained soils and displays a range of colors from sunny yellows to deep reds.